Home Depot spent much of Thursday and Friday scrambling to
apologize after a message sent from the company’s primary Twitter account,
@HomeDepot, was criticized as racially insensitive.
The message, part of a college football promotion, included
a picture of two African-American men and a person in a gorilla suit drumming
on overturned buckets, with a caption that read, “which drummer is not like the
others?” The tweet, which went out midday on Thursday, was quickly deleted.
Within hours, Home Depot apologized publicly and said it had fired the people
who sent it out.
“We have zero tolerance for anything so stupid and
offensive,” Stephen Holmes, director of corporate communications for Home
Depot, said in an email statement. “The outside agency that created the tweet
and the Home Depot associate who posted it have been terminated. Read more.
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