Tuesday, October 1, 2013

Home Depot’s Redbeacon Expands ‘Do-It-for-Me’ Services

Home Depot Inc. (HD), world’s largest home improvement retailer, is accelerating the national rollout of its online handyman referral service Redbeacon to tap demand from homeowners who don’t want to do fix-it projects themselves.
Redbeacon, which connects consumers with painters, plumbers, carpenters and maids, expanded this week through Home Depot to Oregon, Washington, Idaho, Utah, Montana and Alaska. That puts the service in 11 states as the service pushes nationwide over the next two years, Chief Executive Officer Anthony Rodio said in an interview Wednesday.

Founded by three former Google Inc. (GOOG) employees five years ago, Redbeacon is Home Depot’s third acquisition since 2012 aimed at selling more home-installation projects. While those services account for only 4 percent of the retailer’s revenue, it underpins Home Depot CEO Frank Blake’s push to drive more sales through his roughly 2,000 U.S. stores as rising home prices spur renovation. Read More:

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