Home Depot Inc. (HD), world’s
largest home improvement retailer, is accelerating the national
rollout of its online handyman referral service Redbeacon to tap
demand from homeowners who don’t want to do fix-it projects
themselves.
Redbeacon, which connects consumers with painters,
plumbers, carpenters and maids, expanded this week through Home
Depot to Oregon, Washington, Idaho, Utah, Montana and Alaska.
That puts the service in 11 states as the service pushes
nationwide over the next two years, Chief Executive Officer
Anthony Rodio said in an interview Wednesday.
Founded by three former Google Inc. (GOOG) employees five years
ago, Redbeacon is Home Depot’s third acquisition since 2012
aimed at selling more home-installation projects. While those
services account for only 4 percent of the retailer’s revenue,
it underpins Home Depot CEO Frank Blake’s push to drive more
sales through his roughly 2,000 U.S. stores as rising home
prices spur renovation. Read More:
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