Study: Home Depot has best online gift card program

ATLANTA -- Vinings-based The Home Depot, Inc. operates the best e-gift card program among the 99 retailers and restaurant chains analyzed by research and advisory firm Retail Systems Research LLC for a new report released at Shop.org's Annual Summit in Chicago, reports Internet Retailer.
The study, sponsored by digital gift card provider CashStar, analyzed digital gift card purchases made in July and August using 21 criteria, including whether consumers can easily find the gift cards on the merchant's website and how easy it is for recipients to redeem the cards. Read More: